THE ALL-NEW HYUNDAI i30
We helped Hyundai produce an integrated campaign that would get New Zealand talking about and, more importantly, test-driving the all-new i30. The incentive was simple. If you could start it, you would win it.
Lighting the way to the dealership
Consumers engaged with the campaign through a Facebook app, the Hyundai website, and on touch screens at regional airports. Those that went on to test-drive were given another chance to win, then and there, through a special iPad app at dealerships.
Securing the prize
With multiple entry points and such a big prize at stake, we had to make sure the system was ultra-secure. An independent online security company extensively tested our work. It passed with flying colours.
With some great planning, creative, media, and execution, the “Win an i30” campaign delivered some impressive results. Facebook fans tripled and a throng of customers took test drives at dealerships around the country.