MAD BUTCHER WEBSITE
The Mad Butcher, a favourite Kiwi brand, recently underwent a refresh to give it a more consistent and contemporary look. We were brought in to bring it into the digital age, supercharging its digital marketing and redesigning its website.
A BLAST FROM THE PAST
The old website was very dated and not doing the brand any favours. People found it difficult to navigate and there were broken links and old content throughout. Something needed to be done and quickly!
It was important that the redesigned website catered for all New Zealanders, making it easy for them find information, see the latest specials, join the email newsletter, and locate their local store. Our responsive design did just that.
MAKING AN IMPACT
The new site is delivering positive results with a lower bounce rate, greater engagement, and a higher percentage of repeat visitors than the previous site. But, most of all, the Mad Butcher’s website is now accessible on any device, to all Kiwis!