Where brave
UX happens

The home of New Zealand’s first and only world-class UX lab.

We help brave teams to research, test and design better digital products, with real users.

FIND OUT WHY

UX research

What do users think? How do they behave? And why? We help you to find out. Discover insights that inspire experiences.

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Usability testing

We bring your team together to observe real people using your products. Find the friction and make your products better.

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Product innovation

If you’re out to make big changes, we provide a fast, business-minded and user-centred way to align, explore and de-risk.

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The attention to detail, big thinking and positive momentum that The Space InBetween bring is a breath of fresh air. Our team has grown through their passion and strategic thinking. They care about our business and our clients as much as we do.

-Sarah Burlin, Marketing Manager (former),
NZICC

A place to be brave

We’ve created New Zealand’s first world-class UX lab. A ‘safe-space’ for brave teams to have helpful user-centred reality checks.

Make better products with confidence

Get aligned

Helping people to get on the same page is the most important thing you can do to increase your chances of creating better experiences. Great UX rarely happens in silos. This is why we’ve designed how we work to help you shift-mindsets as much as pixels.

Reduce risk

Digital transformations and agile are placing huge pressure on teams to deliver something - anything - sometimes meaning the wrong problems get solved. This busy-work wastes time and money. We help you validate early and quickly, with real users.

Remove friction

Friction kills customer satisfaction and this costs your organisation, whether it’s lost revenue, bad reviews or overworked support. It can be uncomfortable watching users ‘not get’ how to use your product, but we make sure what you learn is worth it.

Find insights

Market research is useful for working out market size, trends and what people say they think. That’s not what we do. We help you understand what people do and why, so you can make more useful and innovative products.

Increase momentum

Don’t waste time fighting over space, fiddling with technology, or finding users - we’ve got everything setup and ready to go, including loads of sticky notes and hand sanitiser. A world-class service and environment for shaping the future.

Measure impact

Some people have trouble believing in user-centred design. Together we help them to believe, by showing them that it works. Using the latest technology, methods and metrics, we give you a reliable and evidence-based way to build support.

The Space InBetween offers teams a unique perspective, one that few get to see – their users'. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!

-Taurean Butler, Innovation Advisor,
Tech Futures Lab

Times they are a changing

After a decade of designing digital experiences, we’ve transformed our business to help brave organisations transform theirs.

Courage lives here

ATEED
Fletcher Steel
Te Pae
James Hardie
WellingtonNZ
Precinct
Willis Bond
NZICC