The home of New Zealand’s first and only world-class UX lab.
What do users think? How do they behave? And why? We help you to find out. Discover insights that inspire experiences.LEARN MORE
We bring your team together to observe real people using your products. Find the friction and make your products better.LEARN MORE
If you’re out to make big changes, we provide a fast, business-minded and user-centred way to align, explore and de-risk.LEARN MORE
The attention to detail, big thinking and positive momentum that The Space InBetween bring is a breath of fresh air. Our team has grown through their passion and strategic thinking. They care about our business and our clients as much as we do.
-Sarah Burlin, Marketing Manager (former),
Make better products with confidence
Helping people to get on the same page is the most important thing you can do to increase your chances of creating better experiences. Great UX rarely happens in silos. This is why we’ve designed how we work to help you shift-mindsets as much as pixels.
Digital transformations and agile are placing huge pressure on teams to deliver something - anything - sometimes meaning the wrong problems get solved. This busy-work wastes time and money. We help you validate early and quickly, with real users.
Friction kills customer satisfaction and this costs your organisation, whether it’s lost revenue, bad reviews or overworked support. It can be uncomfortable watching users ‘not get’ how to use your product, but we make sure what you learn is worth it.
Market research is useful for working out market size, trends and what people say they think. That’s not what we do. We help you understand what people do and why, so you can make more useful and innovative products.
Don’t waste time fighting over space, fiddling with technology, or finding users - we’ve got everything setup and ready to go, including loads of sticky notes and hand sanitiser. A world-class service and environment for shaping the future.
Some people have trouble believing in user-centred design. Together we help them to believe, by showing them that it works. Using the latest technology, methods and metrics, we give you a reliable and evidence-based way to build support.
The Space InBetween offers teams a unique perspective, one that few get to see – their users'. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!
-Taurean Butler, Innovation Advisor,
Tech Futures Lab