UXR for brave design teams

The only evaluative UX research practice and world-class UX lab in Aotearoa New Zealand.

We help enterprise design leaders to de-risk product design through impartial insight, and to shape and scale healthy design cultures.


UX lab experiences

At our state of the art usability testing lab, we bring your team and people across your business together, so they can find out what it’s really like for people to use your products.


Remote UX research

Wherever you are in world - Wellington, Washington, or Warsaw - we help your team to create better experiences, by uncovering what’s not working for your customers and why.


UX lab memberships

To support design leaders who are serious about shaping design culture and scaling impact, we offer a strictly limited number of annual memberships to our UX lab.


Working with The Space InBetween has been extremely valuable. Their expert facilitation gives us great insights into how people experience our products, enabling us to make them better, faster. The team always leave 'the lab' fizzing and aligned on what needs to be done and why.

Lewis Billinghurst

Head of VenturesRedbird Ventures

The place to be brave

We’ve created New Zealand’s first world-class UX research and usability testing lab to bring you closer to your customers. It’s a ‘safe-space’ for brave design teams to de-risk decisions and other people in your organisation to experience the power of human-centred design.

Make better products with greater confidence

Get aligned

Watching someone struggle to use your product is both humbling and illuminating. Doing it with other people in your organisation breaks down silos and gets you on the same page. It’s this higher level of alignment that gives you a better chance of creating a great user experience.

Reduce risk

What does it cost to design, build and support a product that has poor UX? We think it’s better (and smarter) not to find out. Reduce the risk of creating something that’s costly to support and negatively impacts NPS, by involving customers early and often in the process.

Remove friction

Friction kills customer satisfaction and this comes at a cost, whether it’s lost revenue, bad reviews or overworked support. Yes, it can be uncomfortable watching your customers become confused and frustrated with your product, but what you learn more than pays for itself.

Find insights

Analytics are great for spotting problems and trends. Market research is great for finding opportunities and canvassing opinions. But those alone won’t give you any depth of insight into why people do what they do, or believe what they believe. UX research will.

Increase momentum

Don’t waste time wrangling space, fiddling with technology, or finding the right people for your study. We’ve got everything already setup and ready to go, including loads of sticky notes, sharpies, and hand sanitiser. A world-class environment for shaping future experiences.

Measure impact

We get it - some people have trouble believing in human-centred design. All they see are the sticky notes, when what they want are the numbers. We help you to quantify the performance of your user experience, giving you a reliable and evidence-based way to build support.

With a state of the art facility, The Space InBetween puts research and validation at the centre of their approach, enabling teams to make, test and learn with their users, at pace and with confidence.

Gavin Becker

Managing DirectorIsobar New Zealand

Times they are a changing

After a decade of designing and building digital experiences, we’ve transformed our business to help brave organisations to transform theirs.

Courage lives here

Fletcher Steel
Te Pae
James Hardie
Red bird
Willis Bond