Behaviour-based UX research

For enterprise leaders who need an impartial human-centred perspective to align hearts and minds.

Running a product evaluation programme that directly impacts the future of our global products, we expect the very best from our partners. We get that every time from The Space InBetween. They’re able to come up to speed on new and complex products quickly. Their findings are always thoughtfully documented and supported by sensible suggestions for the product team. All in all, incredible attention to detail, expert facilitation, and clear communication.

Michael Dutton

Senior Manager, Research & Experience MetricsServiceNow

The place to be brave

We’ve created New Zealand’s first and only world-class design thinking, research and innovation lab. It’s purpose-built for brave teams to easily, effectively, and collaboratively shape the strategy and de-risk the design of exceptional products and services.

Learn more or watch the tour below 👇.

Design better products with greater confidence and clarity

Get aligned

Watching someone struggle to use your product is both humbling and illuminating. Doing it with other people in your organisation breaks down silos and gets you on the same page. It gives you a better chance of creating a great user experience.

Reduce risk

What does it cost to design, build and support a product that has poor UX? We think it’s better (and smarter) not to find out. Reduce the risk of creating something that’s costly to support and negatively impacts satisfaction, by involving users early and often.

Remove friction

Friction kills customer satisfaction and that costs; whether it’s lost revenue, bad reviews or overworked support. It can be uncomfortable watching your users become confused and frustrated with your product, but what you learn more than pays for itself.

Discover insights

Analytics are helpful for spotting problems and seeing trends. Market research is useful for sizing opportunities and nailing your positioning. But neither will give you any depth of insight into your users mental models and how well your product is meeting their needs.

Increase momentum

Don’t waste time wrangling space, fiddling with technology, or finding the right people for your study. Our lab has everything already setup and ready to go (yes, including loads of sticky notes and sharpies). A world-class environment for shaping future experiences.

Measure impact

We get it - some people have trouble believing in human-centred design. All they see are sticky notes, when what they really want are numbers. We can help you to quantify the performance of your user experience in a reliable and evidence-based way.

The Space InBetween make our digital customer experiences real. Getting our people out of the office and into the lab - with actual customers - has been transformative. It’s building belief in human centred design. It’s a powerful way of developing understanding of our design capabilities, and it’s helping us to make better business decisions.

Perrin Rowland

Chief Experience Design OfficerWestpac New Zealand

Brave UX podcast

Brendan Jarvis, our managing founder, helps you to keep on top of the latest thinking on the important issues affecting the fields of UX research, product management and design, by unpacking the stories, learnings and expert advice of a diverse range of world-class leaders.


Times they are a changing

After a decade of designing digital product experiences, we transformed our business to focus solely on UX research, so we could help brave enterprises to transform theirs.

Courage lives here

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