Where brave UX begins

New Zealand’s only specialist UX Research practice and world-class UX lab.

We help design leaders to structure, scale and operationalise UX research and de-risk digital innovation.


User research

We help you to understand why your users do what they do, so you can discover insights that inspire future experiences.


Usability testing

We bring your team together to observe real people using your products, finding friction so you can make them better.


Digital innovation

We provide a fast, strategic and user-centred way to align, explore and de-risk the process of digital innovation.


With a state of the art facility, The Space InBetween puts research and validation at the centre of their approach, enabling teams to make, test and learn with their users, at pace and with confidence.

Gavin Becker

Managing DirectorIsobar New Zealand

The place to be brave

We’ve created New Zealand’s first world-class UX lab. A ‘safe-space’ for brave teams to have helpful user-centred reality checks.

Make better products with confidence

Get aligned

Helping people to get on the same page is the most important thing you can do to increase your chances of creating better experiences. Great UX rarely happens in silos. This is why we’ve designed how we work to help you shift-mindsets as much as pixels.

Reduce risk

Digital transformations and agile are placing huge pressure on teams to deliver something - anything - sometimes meaning the wrong problems get solved. This busy-work wastes time and money. We help you validate early and quickly, with real users.

Remove friction

Friction kills customer satisfaction and this costs your organisation, whether it’s lost revenue, bad reviews or overworked support. It can be uncomfortable watching users ‘not get’ how to use your product, but we make sure what you learn is worth it.

Find insights

Market research is useful for working out market size, trends and what people say they think. That’s not what we do. We help you understand what people do and why, so you can make more useful and innovative products.

Increase momentum

Don’t waste time fighting over space, fiddling with technology, or finding users - we’ve got everything setup and ready to go, including loads of sticky notes and hand sanitiser. A world-class service and environment for shaping the future.

Measure impact

Some people have trouble believing in user-centred design. Together we help them to believe, by showing them that it works. Using the latest technology, methods and metrics, we give you a reliable and evidence-based way to build support.

The Space InBetween offers teams a unique perspective, one that few get to see – their users'. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!

Taurean Butler

Innovation AdvisorTech Futures Lab

Times they are a changing

After a decade of designing digital experiences, we’ve transformed our business to help brave organisations transform theirs.

Courage lives here

Fletcher Steel
Te Pae
James Hardie
Willis Bond