UXR for brave design teams
The only evaluative UX research practice and world-class UX lab in Aotearoa New Zealand.
We help enterprise design leaders to de-risk product design through impartial insights, and to shape and scale healthy design cultures.
UX lab experiences
At our state of the art usability testing lab, we bring your team and people across your business together, so they can find out what it’s really like for people to use your products.
LEARN MORERemote UX research
Wherever you are in world - Wellington, Washington, or Warsaw - we help your team to create better experiences, by uncovering what’s not working for your customers and why.
LEARN MOREUX lab memberships
To support design leaders who are serious about shaping design culture and scaling impact, we offer a strictly limited number of annual memberships to our UX lab.
LEARN MORERunning a product evaluation programme, that directly impacts the future of our global products, we expect the very best from our partners. We get that - every time - from The Space In Between. They’re able to come up to speed on new and complex products quickly. Their findings are always thoughtfully documented and supported by sensible suggestions for the product team. All in all, incredible attention to detail, expert facilitation, and clear communication.
Michael Dutton
Senior Manager, Research & Experience MetricsServiceNow
The place to be brave
We’ve created New Zealand’s first world-class UX research and usability testing lab to bring you closer to your customers. It’s a ‘safe-space’ for brave design teams to de-risk decisions and other people in your organisation to experience the power of human-centred design.
Make better products with greater confidence
Get aligned
Watching someone struggle to use your product is both humbling and illuminating. Doing it with other people in your organisation breaks down silos and gets you on the same page. It’s this higher level of alignment that gives you a better chance of creating a great user experience.
Reduce risk
What does it cost to design, build and support a product that has poor UX? We think it’s better (and smarter) not to find out. Reduce the risk of creating something that’s costly to support and negatively impacts NPS, by involving customers early and often in the process.
Remove friction
Friction kills customer satisfaction and this comes at a cost, whether it’s lost revenue, bad reviews or overworked support. Yes, it can be uncomfortable watching your customers become confused and frustrated with your product, but what you learn more than pays for itself.
Find insights
Analytics are great for spotting problems and trends. Market research is great for finding opportunities and canvassing opinions. But those alone won’t give you any depth of insight into why people do what they do, or believe what they believe. UX research will.
Increase momentum
Don’t waste time wrangling space, fiddling with technology, or finding the right people for your study. We’ve got everything already setup and ready to go, including loads of sticky notes, sharpies, and hand sanitiser. A world-class environment for shaping future experiences.
Measure impact
We get it - some people have trouble believing in human-centred design. All they see are the sticky notes, when what they want are the numbers. We help you to quantify the performance of your user experience, giving you a reliable and evidence-based way to build support.
The Space InBetween make our digital customer experiences real. Getting our people out of the office and into the lab - with actual customers - has been transformative. It’s building belief in human centred design. It’s a powerful way of developing understanding of our design capabilities, and it’s helping us to make better business decisions.
Perrin Rowland
Chief Experience Design OfficerWestpac New Zealand
Times they are a changing
After a decade of designing and building digital experiences, we’ve transformed our business to help brave organisations to transform theirs.
Courage lives here
