The Space InBetween

We’re for the brave.

IntroductionMissionValuesStoryTeam

Better experiences happen when the people who make them have the courage to learn from the people who use them.

We partner with leaders who put their products and ideas to the test, with real users. This takes guts, because it shows that they are willing to be wrong.

But don’t mistake their bravery for stupidity. They know that what they learn is worth more to their organisations than holding tightly onto their assumptions.

It may sound counter-intuitive but being willing to be wrong is what helps them to be right. It’s this approach that transforms average products (and companies) into great ones.

It also works the other way. Just ask Steve Balmer.

People smiling standing at leaner

We’re on a mission to help design leaders build unquestionable belief in UX, so their organisations can be more human-friendly, innovative and resilient.

Guiding us into the future

Our values make today’s choices and tomorrow’s challenges easier.

Have courage

We’re the kid at the front of the class with their hand up. We aim high and work hard. We’re not afraid of feedback, or help.

Support change

We bring people together, to help them to see each other. It’s about creating positive momentum through moments that inspire.

Together is better

We hold our opinions loosely and look out for each other, building lasting relationships by solving challenging problems together.

Pay attention to the details

We create and build trust by being rigorous in all that we do. We’re measure twice, cut once types and our partners appreciate that.

Be open and curious

We’re always looking for the reasons. Socrates would be happy. We help move UX forward by sharing what we learn with our community.

The Space InBetween offers teams a unique perspective, one that few get to see – their users'. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!

Taurean Butler

Innovation AdvisorTech Futures Lab

From making to shaping experiences

After a decade of designing and building digital experiences, an uncomfortable but important question came up. Were we really living up to our original purpose, to help companies create better relationships with people through technology?

The short answer was not really. When we looked honestly at our practice, we were more user-scented than user-centred. That’s not to say we weren’t good at what we did, we definitely were. It’s just that the user wasn’t always a tangible part of the process.

Launchspace
Commercial Bay
PLN Group
NZICC
Dimond
WCEC
Precinct
Launchspace
Commercial Bay
PLN Group
NZICC
Dimond
WCEC
Precinct

After comparing notes with a number others in the industry and our closest clients, we realised that this problem wasn’t just ours - it was widespread. Everyone waxed-lyrical about the user but it was rare to see any of them meaningfully included. But why?

Wanting to find out, we interviewed a dozen senior leaders and practitioners in UX & CX. There were many reasons (which we’ll happily share with you over coffee) but a major one was that they didn’t have capability or capacity to do it in a reliable and repeatable way.

So, we’ve completely redesigned our business - moving away from delivering end to end technical solutions - to focus on making it easier for product teams and human-centred design leaders to discover the insights that flow from making their users real.

To make this happen, we’ve built New Zealand’s first world-class UX lab. A place of possibility and exploration where, through participatory usability testing, UX research and product innovation programmes, we’re able to bring teams and users together, to shape better experiences.

Those with curiosity, creativity and courage

Brendan Jarvis
Sudarshan Shakya
Martin Cho
Charles Cheng
Meghan White
Brendan Jarvis
Sudarshan Shakya
Martin Cho
Charles Cheng
Meghan White
Be brave,
with us
The Space InBetween
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119 Wellesley Street West,
Auckland 1010

+64 9 379 8192
[email protected]
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