Making ‘the user’ real
The people and place to help you scale impactful UX Research
From New Zealand’s only world-class user experience lab, we help you to scale UX research and provide an impartial way of de-risking digital product design.
Our collaborative lab-based usability testing and remote UX research experiences are designed to help you build your team’s design capabilities, and also to shape an organisation-wide design culture that enables and sustains great product experiences.
Separately from our consulting UX research experiences, we also offer a limited number of exclusive memberships to our UX lab.
Shaping the future
Increasing momentum and maturity
We work with Product & Design Leadership to answer questions like:
How do we build a better human-centred design culture? How do we increase our UX research capabilities? How do we scale UX research? What should our future state be? How do we measure UX performance? How do we align stakeholders? How can we reduce cost to serve?
Methods we use:
Lab memberships, Moderation coaching, Usability testing, Competitor evaluations, Stakeholder interviews, Participant recruitment.
Improving experiences
Finding insights and removing friction
We work with Product & Design Teams to answer questions like:
Where is the friction in our product? Why does it exist? What do users value and find useful? How do we make our product more usable? What should we be tackling first? How do we get better insights faster? How do we get stakeholders meaningfully involved?
Methods we use:
Rapid usability testing, Formative usability testing, Summative usability testing, User interviews, Stakeholder interviews, Tree testing, Participant recruitment.
The Space InBetween make our digital customer experiences real. Getting our people out of the office and into the lab - with actual customers - has been transformative. It's building belief in human centred design. It's a powerful way of developing understanding of our design capabilities, and it's helping us to make better business decisions.
Perrin Rowland
Chapter Area Lead, CX & DesignWestpac New Zealand
UX lab experiences
At our purpose-built usability testing lab, we bring your team and people across your business together, so they can see what it’s really like for your customers to use your digital products.
Formative testing, Summative testing, Rapid usability testing, Competitor evaluations, User interviews, Tree testing, Participant recruitment
LEARN MORERemote UX research
Wherever you are around the world - Wellington, Washington, or Warsaw - we help you to create better user experiences, by helping you to discover what’s not working for your users and why.
Moderated testing, Unmoderated testing, Rapid usability testing, Competitor evaluations, User interviews, Tree testing, Participant recruitment
LEARN MOREUX lab memberships
To support those brave design leaders trying to shape and scale design culture, as well as their team's capabilities, we offer a limited number of annual memberships to our UX lab.
Dedicated access, On-site tech support, HD recordings, Device library, Recruitment options, Template library, Plan & script reviews, Moderation coaching
LEARN MOREThe Space InBetween offers teams a unique perspective, one that few get to see – their users. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!
Taurean Butler
Innovation AdvisorTech Futures Lab