Making ‘the user’ real
Providing the platform, process and programmes to scale UX
From New Zealand’s first and only world-class user experience lab, we help you to structure, scale and operationalise UX research and de-risk digital innovation. We do this through collaborative user research, usability testing and product innovation programmes, which are designed to help you build the culture and capability that create and sustain great products and experiences.
Shaping the future
Increasing momentum and maturity
We work with Product & Design Leadership to answer questions like: How do we scale UX and research? What is our current state? Where are the opportunities? How do we increase structure and measurability? What can we learn from our competition? How do we create more alignment and support? What do we need to learn about our users? How can we reduce cost to serve?
Methods we use: Usability benchmarking, Design sprints, Competitive evaluations, Prototyping, Decision & ideation workshops, User interviews.
Improving experiences
Finding insights and killing friction
We work with Product & Design Teams to answer questions like: What is actually useful for users and what isn’t? How do we get stakeholders on the same page? Where is the friction in our product? Why does it exist? How do we make it more usable? What opportunities should we go for first? How do we speed up insights and validation? What will improve engagement?
Methods we use: User interviews, Usability testing, Stakeholder interviews, Card sorting, Tree testing, Eye tracking, User recruitment.
The Space InBetween make our digital customer experiences real. Getting our people out of the office and into the lab - with actual customers - has been transformative. It's building belief in human centred design. It's a powerful way of developing understanding of our design capabilities, and it's helping us to make better business decisions.
Perrin Rowland
Chapter Area Lead, CX & DesignWestpac New Zealand
User research
What do your users think? How do they actually behave? And why? Those are some brave questions! We help you find the answers, discovering insights together that inspire your strategy and next generation experiences.
User interviews, Stakeholder interviews, Eye-tracking, Card sorting, Tree testing, User recruitment.
LEARN MOREUsability testing
Feel like you’re missing something important when you run remote tests, or trawling through analytics? We bring your team together to observe real people using your products. Find the friction, ask the questions and make it better.
Web app testing, Website testing, Mobile app testing, Usability benchmarking, Competitive evaluations, User recruitment.
LEARN MOREDigital innovation
If you’re bringing a big change to market - a bold new feature or entirely new product - or searching for fresh ideas, we have lightening fast, business-minded and user-centred methods for you to align, explore and de-risk.
Design sprints, Prototyping, Ideation workshops, Decision workshops, User interviews, User recruitment.
LEARN MOREThe Space InBetween offers teams a unique perspective, one that few get to see – their users. If you believe design is more than aesthetics and functionality, and want to create thoughtful, accessible, and truly user-centred experiences – they're for you!
Taurean Butler
Innovation AdvisorTech Futures Lab